Our Background

Established in 1975

In blinking of an eye, our company is celebrating 37 years old this year. Looking back 37 years ago, Hai-O started from a humble “small grocery store” and now, it has since grown into a public listed company with more than a dozen subsidiaries today.

Our Co-founder

One of Hai-O co-founder, Mr Tan Kai Hee. He has been in the industry for the past 36 years . Our main principles of managing business are “Repay the society for the benefits it has provided you” and “Offer quality products at fair prices to everyone even the less knowledgeable”. Therefore, the mutual support from the public has brought up Hai-O to where it is today.

Towards a New Era

Hai-O was listed on the Second Board of Bursa Malaysia Securities Berhad in 1996, being the first traditional healthcare company on the Bursa stock exchange. The Company had then successfully transferred to the Main Board of Bursa Malaysia on 8 October 2007.

Hai-O Marketing

Established since September 1992, Hai-O Marketing Sdn Bhd is a 100% owned direct sales subsidiary of Hai-O Enterprise Berhad. It has emerged as a leading direct selling company in Malaysia. And on 10 April 2010, PT Hai-O Indonesia was officially launched in Jakarta.


Due to its outstanding performance, Hai-O Marketing has been selected by the media as one of the top ten direct sales companies in Malaysia. The other reputations it earned include: The most impressive company, The fastest growing direct selling company, and The most established company. Today, we at Hai-O Marketing are serving a distributorship of over 140,000 through more than 40 stockist/distribution centres throughout Malaysia and Indonesia, where the distributors obtain their products.


We have been a member of Direct Selling Association of Malaysia since 1994.